{"id":204,"date":"2025-03-25T11:59:52","date_gmt":"2025-03-25T11:59:52","guid":{"rendered":"https:\/\/zozoe.nl\/?page_id=204"},"modified":"2026-02-27T12:23:55","modified_gmt":"2026-02-27T12:23:55","slug":"nu-nl-onderzoek-podcast","status":"publish","type":"page","link":"https:\/\/zozoe.nl\/?page_id=204","title":{"rendered":"Audio Discovery bij NU.nl"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"204\" class=\"elementor elementor-204\">\n\t\t\t\t<header class=\"elementor-element elementor-element-aa5eccf e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"aa5eccf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-34daa1ad e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"34daa1ad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-510676ed elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"510676ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/zozoe.nl\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"488\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/ZoZoeLogoWeb.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-26\" alt=\"Logo van ZoZo\u00eb. In tekst\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/ZoZoeLogoWeb.png 1280w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/ZoZoeLogoWeb-300x114.png 300w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/ZoZoeLogoWeb-1024x390.png 1024w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/ZoZoeLogoWeb-768x293.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4712c39e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4712c39e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7210fcde elementor-align-right elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7210fcde\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">z.reijinga@zozoe.nl<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-138cc281 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"138cc281\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1c8c112d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1c8c112d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34af547b elementor-widget elementor-widget-heading\" data-id=\"34af547b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project: <br>Audio Discovery bij NU.nl<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28399a0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"28399a0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a894396 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a894396\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c819744 elementor-widget elementor-widget-text-editor\" data-id=\"c819744\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"396\" data-end=\"748\"><strong data-start=\"396\" data-end=\"416\">Over het project<\/strong><br data-start=\"416\" data-end=\"419\" \/>Tijdens mijn stage bij NU.nl werkte ik zelfstandig aan een onderzoek naar de rol van audio op het platform. NU.nl is al sterk bezig met video, maar audio \u2013 zoals podcasts en een mogelijke voorleesfunctie \u2013 bood kansen voor verdieping, bereik en toegankelijkheid. Mijn opdracht: verkennen hoe NU.nl audio effectiever kan inzetten.<\/p><p class=\"\" data-start=\"750\" data-end=\"1015\"><strong data-start=\"750\" data-end=\"766\">De uitdaging<\/strong><br data-start=\"766\" data-end=\"769\" \/>Hoe kan NU.nl audio (zoals podcasts en voorleesfuncties) inzetten om het platform toegankelijker, gebruiksvriendelijker en aantrekkelijker te maken voor verschillende doelgroepen? En hoe sluit dit aan op het gedrag en de behoeften van gebruikers?<\/p><p class=\"\" data-start=\"1017\" data-end=\"1097\"><strong data-start=\"1017\" data-end=\"1035\">Mijn oplossing<\/strong><br data-start=\"1035\" data-end=\"1038\" \/>Ik deed uitgebreid kwalitatief en kwantitatief onderzoek:<\/p><ul data-start=\"1098\" data-end=\"1438\"><li class=\"\" data-start=\"1098\" data-end=\"1138\"><p class=\"\" data-start=\"1100\" data-end=\"1138\">Desk research en concurrentieanalyse<\/p><\/li><li class=\"\" data-start=\"1139\" data-end=\"1220\"><p class=\"\" data-start=\"1141\" data-end=\"1220\">Interviews met stakeholders (o.a. chef video, product owner, head of product)<\/p><\/li><li class=\"\" data-start=\"1221\" data-end=\"1269\"><p class=\"\" data-start=\"1223\" data-end=\"1269\">Twee online surveys via NU.nl (via Usabilla)<\/p><\/li><li class=\"\" data-start=\"1270\" data-end=\"1318\"><p class=\"\" data-start=\"1272\" data-end=\"1318\">Speeddates met gebruikers tijdens een UX-dag<\/p><\/li><li class=\"\" data-start=\"1319\" data-end=\"1366\"><p class=\"\" data-start=\"1321\" data-end=\"1366\">Flowanalyse van de huidige podcast-ervaring<\/p><\/li><li class=\"\" data-start=\"1367\" data-end=\"1438\"><p class=\"\" data-start=\"1369\" data-end=\"1438\">Brainstormsessie met 6-5-3 methode op basis van How Might We-vragen<\/p><\/li><\/ul><p class=\"\" data-start=\"1440\" data-end=\"1723\">Na analyse van alle inzichten werkte ik concepten en verbeteringen uit voor de podcast-ervaring en een mogelijke voorleesfunctie. Eerst via schetsen op papier, daarna uitgewerkt in Figma. Daarbij leerde ik werken met componenten, auto layout en de interne designregels van NU.nl.<\/p><p class=\"\" data-start=\"1725\" data-end=\"2014\"><strong data-start=\"1725\" data-end=\"1738\">Resultaat<\/strong><br data-start=\"1738\" data-end=\"1741\" \/>Ik presenteerde mijn inzichten en voorstellen in meerdere teamsessies, waaronder een \u2018Product &amp; Development update\u2019 met stakeholders uit o.a. redactie, development en marketing. Mijn bijdrage zorgde voor meer bewustwording en concrete vervolgstappen rondom audio bij NU.nl.<\/p><p class=\"\" data-start=\"2021\" data-end=\"2035\"><strong data-start=\"2021\" data-end=\"2033\">Mijn rol<\/strong><\/p><ul data-start=\"2036\" data-end=\"2318\"><li class=\"\" data-start=\"2036\" data-end=\"2087\"><p class=\"\" data-start=\"2038\" data-end=\"2087\">Zelfstandig UX-traject van research tot ontwerp<\/p><\/li><li class=\"\" data-start=\"2088\" data-end=\"2126\"><p class=\"\" data-start=\"2090\" data-end=\"2126\">Opzetten en analyseren van surveys<\/p><\/li><li class=\"\" data-start=\"2127\" data-end=\"2164\"><p class=\"\" data-start=\"2129\" data-end=\"2164\">Gebruikersinterviews &amp; speeddates<\/p><\/li><li class=\"\" data-start=\"2165\" data-end=\"2212\"><p class=\"\" data-start=\"2167\" data-end=\"2212\">Brainstormsessie begeleiden (6-5-3 methode)<\/p><\/li><li class=\"\" data-start=\"2213\" data-end=\"2274\"><p class=\"\" data-start=\"2215\" data-end=\"2274\">Visual design in Figma (incl. componenten en auto layout)<\/p><\/li><li class=\"\" data-start=\"2275\" data-end=\"2318\"><p class=\"\" data-start=\"2277\" data-end=\"2318\">Presentatie tijdens interne update-sessie<\/p><\/li><\/ul><p class=\"\" data-start=\"2320\" data-end=\"2338\"><strong data-start=\"2320\" data-end=\"2336\">Vaardigheden<\/strong><\/p><ul data-start=\"2339\" data-end=\"2569\"><li class=\"\" data-start=\"2339\" data-end=\"2354\"><p class=\"\" data-start=\"2341\" data-end=\"2354\">UX Research<\/p><\/li><li class=\"\" data-start=\"2355\" data-end=\"2374\"><p class=\"\" data-start=\"2357\" data-end=\"2374\">Design Thinking<\/p><\/li><li class=\"\" data-start=\"2375\" data-end=\"2423\"><p class=\"\" data-start=\"2377\" data-end=\"2423\">Figma (component-based design &amp; auto layout)<\/p><\/li><li class=\"\" data-start=\"2424\" data-end=\"2464\"><p class=\"\" data-start=\"2426\" data-end=\"2464\">Interviewtechnieken &amp; dataverwerking<\/p><\/li><li class=\"\" data-start=\"2465\" data-end=\"2489\"><p class=\"\" data-start=\"2467\" data-end=\"2489\">Workshop faciliteren<\/p><\/li><li class=\"\" data-start=\"2490\" data-end=\"2517\"><p class=\"\" data-start=\"2492\" data-end=\"2517\">Stakeholdercommunicatie<\/p><\/li><li class=\"\" data-start=\"2518\" data-end=\"2569\"><p class=\"\" data-start=\"2520\" data-end=\"2569\">Toegankelijkheidsdenken binnen digitale producten<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c3ebeb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3c3ebeb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ccb81c3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ccb81c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e2dd2 elementor-widget elementor-widget-image\" data-id=\"b7e2dd2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2025-03-24-om-10.06.40.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEwLCJ1cmwiOiJodHRwczpcL1wvem96b2UubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9TY2hlcm1hZmJlZWxkaW5nLTIwMjUtMDMtMjQtb20tMTAuMDYuNDAucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"741\" height=\"768\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2025-03-24-om-10.06.40.png\" class=\"attachment-large size-large wp-image-110\" alt=\"\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2025-03-24-om-10.06.40.png 741w, https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2025-03-24-om-10.06.40-289x300.png 289w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8955fc4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"8955fc4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0201a83 elementor-widget elementor-widget-image\" data-id=\"0201a83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2023-12-15-141530.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE1LCJ1cmwiOiJodHRwczpcL1wvem96b2UubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAzXC9TY2hlcm1hZmJlZWxkaW5nLTIwMjMtMTItMTUtMTQxNTMwLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2023-12-15-141530.png\" class=\"attachment-large size-large wp-image-215\" alt=\"\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2023-12-15-141530.png 859w, https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2023-12-15-141530-300x169.png 300w, https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2023-12-15-141530-768x433.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c351d2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1c351d2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b871f elementor-widget elementor-widget-heading\" data-id=\"e2b871f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mijn werk<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5ee766 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d5ee766\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f160c58 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f160c58\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-877bd94 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"877bd94\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/zozoe.nl\/?page_id=138\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"945\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2025-03-24-om-13.13.35.png\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-125\" alt=\"\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2025-03-24-om-13.13.35.png 945w, https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2025-03-24-om-13.13.35-300x300.png 300w, https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2025-03-24-om-13.13.35-150x150.png 150w, https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2025-03-24-om-13.13.35-768x768.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/zozoe.nl\/?page_id=138\">Berichten in de Buurt<\/a><\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a9c46 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"44a9c46\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-164da9a elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"164da9a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/zozoe.nl\/?page_id=152\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/Woordle-17.jpg\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-28\" alt=\"Het woord visual van NU.nl\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/Woordle-17.jpg 800w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/Woordle-17-300x300.jpg 300w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/Woordle-17-150x150.jpg 150w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/Woordle-17-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/zozoe.nl\/?page_id=152\">Het woord van NU.nL<\/a><\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d04ce90 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d04ce90\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a02da0c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a02da0c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/zozoe.nl\/?page_id=204\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"768\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2025-03-24-om-10.06.40.png\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-110\" alt=\"\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2025-03-24-om-10.06.40.png 741w, https:\/\/zozoe.nl\/wp-content\/uploads\/2025\/03\/Schermafbeelding-2025-03-24-om-10.06.40-289x300.png 289w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/zozoe.nl\/?page_id=204\">NU.NL podcast onderzoek, ervaring verbeteren<\/a><\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6051f4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d6051f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1df7e2d elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1df7e2d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/zozoe.nl\/?page_id=191\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/VrZWPortfolio.png\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-57\" alt=\"Visual voor mijn afstudeeropdracht\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/VrZWPortfolio.png 9976w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/VrZWPortfolio-300x300.png 300w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/VrZWPortfolio-1024x1024.png 1024w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/VrZWPortfolio-768x768.png 768w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/zozoe.nl\/?page_id=191\">Veiligheidsregio \nZaanstreek-Waterland<\/a><\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-091e758 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"091e758\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8839113 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"8839113\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/zozoe.nl\/?page_id=154\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/noahjames.png\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-40\" alt=\"Foto van het geboorte kaartje van Noah\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/noahjames.png 1024w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/noahjames-300x300.png 300w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/noahjames-150x150.png 150w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/noahjames-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/zozoe.nl\/?page_id=154\">Geboorte Kaartje <br>Noah james<\/a><\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d637e4a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d637e4a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b51f83d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b51f83d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb480f3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"fb480f3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/zozoe.nl\/?page_id=174\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"824\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/YoungArtisExperience.png\" class=\"elementor-animation-grow attachment-full size-full wp-image-58\" alt=\"\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/YoungArtisExperience.png 800w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/YoungArtisExperience-291x300.png 291w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/YoungArtisExperience-768x791.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/zozoe.nl\/?page_id=174\">Young Artis Experience<\/a><\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7960d66 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7960d66\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fcbb3d elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"6fcbb3d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/zozoe.nl\/?page_id=155\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1113\" height=\"1113\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/minorservicedesign.jpg\" class=\"elementor-animation-grow attachment-full size-full wp-image-41\" alt=\"Thumbnail service design podcast app\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/minorservicedesign.jpg 1113w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/minorservicedesign-300x300.jpg 300w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/minorservicedesign-1024x1024.jpg 1024w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/minorservicedesign-150x150.jpg 150w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/minorservicedesign-768x768.jpg 768w\" sizes=\"(max-width: 1113px) 100vw, 1113px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/zozoe.nl\/?page_id=155\">Cerita yang terlupakan<\/a><\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-223db06 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"223db06\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc5760 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"4bc5760\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/zozoe.nl\/?page_id=223\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/boekenzoeker-2048x2048.png\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-39\" alt=\"Thumbnail boekenzoeker. Een ipad met de app erop\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/boekenzoeker-2048x2048.png 2048w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/boekenzoeker-300x300.png 300w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/boekenzoeker-1024x1024.png 1024w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/boekenzoeker-150x150.png 150w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/boekenzoeker-768x768.png 768w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/boekenzoeker-1536x1536.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/zozoe.nl\/?page_id=223\">De Boekenzoeker<\/a><\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db57736 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"db57736\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a53af46 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a53af46\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/zozoe.nl\/?page_id=235\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/frontend.png\" class=\"elementor-animation-grow attachment-2048x2048 size-2048x2048 wp-image-60\" alt=\"\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/frontend.png 400w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/frontend-300x300.png 300w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/frontend-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/zozoe.nl\/?page_id=235\">Front end development<\/a><\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a0d9a6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4a0d9a6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5d45536 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5d45536\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eb62f8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4eb62f8\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64d2a3f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"64d2a3f\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d28f55d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d28f55d\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<footer class=\"elementor-element elementor-element-265a99ca e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"265a99ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a2d08f2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4a2d08f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c04c9dd elementor-widget elementor-widget-image\" data-id=\"2c04c9dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"488\" src=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/ZoZoeLogoWeb.png\" class=\"attachment-full size-full wp-image-26\" alt=\"Logo van ZoZo\u00eb. In tekst\" srcset=\"https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/ZoZoeLogoWeb.png 1280w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/ZoZoeLogoWeb-300x114.png 300w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/ZoZoeLogoWeb-1024x390.png 1024w, https:\/\/zozoe.nl\/wp-content\/uploads\/2024\/12\/ZoZoeLogoWeb-768x293.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a6caec8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6a6caec8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1ec47 elementor-icon-list--layout-inline elementor-tablet-align-center elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1d1ec47\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ZoZo\u00eb Vormgever, UX designer\/ Researcher<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c4efc45 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7c4efc45\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41763f5d e-grid-align-right e-grid-align-tablet-right e-grid-align-mobile-center elementor-widget-mobile__width-inherit elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"41763f5d\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-5c0ce3c\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/footer>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>z.reijinga@zozoe.nl Project: Audio Discovery bij NU.nl Over het projectTijdens mijn stage bij NU.nl werkte ik zelfstandig aan een onderzoek naar de rol van audio op het platform. NU.nl is al sterk bezig met video, maar audio \u2013 zoals podcasts en een mogelijke voorleesfunctie \u2013 bood kansen voor verdieping, bereik en toegankelijkheid. Mijn opdracht: verkennen hoe NU.nl audio effectiever kan inzetten. De uitdagingHoe kan NU.nl audio (zoals podcasts en voorleesfuncties) inzetten om het platform toegankelijker, gebruiksvriendelijker en aantrekkelijker te maken voor verschillende doelgroepen? En hoe sluit dit aan op het gedrag en de behoeften van gebruikers? Mijn oplossingIk deed uitgebreid kwalitatief en kwantitatief onderzoek: Desk research en concurrentieanalyse Interviews met stakeholders (o.a. chef video, product owner, head of product) Twee online surveys via NU.nl (via Usabilla) Speeddates met gebruikers tijdens een UX-dag Flowanalyse van de huidige podcast-ervaring Brainstormsessie met 6-5-3 methode op basis van How Might We-vragen Na analyse van alle inzichten werkte ik concepten en verbeteringen uit voor de podcast-ervaring en een mogelijke voorleesfunctie. Eerst via schetsen op papier, daarna uitgewerkt in Figma. Daarbij leerde ik werken met componenten, auto layout en de interne designregels van NU.nl. ResultaatIk presenteerde mijn inzichten en voorstellen in meerdere teamsessies, waaronder een \u2018Product &amp; Development update\u2019 met stakeholders uit o.a. redactie, development en marketing. Mijn bijdrage zorgde voor meer bewustwording en concrete vervolgstappen rondom audio bij NU.nl. Mijn rol Zelfstandig UX-traject van research tot ontwerp Opzetten en analyseren van surveys Gebruikersinterviews &amp; speeddates Brainstormsessie begeleiden (6-5-3 methode) Visual design in Figma (incl. componenten en auto layout) Presentatie tijdens interne update-sessie Vaardigheden UX Research Design Thinking Figma (component-based design &amp; auto layout) Interviewtechnieken &amp; dataverwerking Workshop faciliteren Stakeholdercommunicatie Toegankelijkheidsdenken binnen digitale producten Mijn werk Berichten in de Buurt Het woord van NU.nL NU.NL podcast onderzoek, ervaring verbeteren Veiligheidsregio Zaanstreek-Waterland Geboorte Kaartje Noah james Young Artis Experience Cerita yang terlupakan De Boekenzoeker Front end development ZoZo\u00eb Vormgever, UX designer\/ Researcher<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-204","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/zozoe.nl\/index.php?rest_route=\/wp\/v2\/pages\/204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zozoe.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zozoe.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zozoe.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zozoe.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=204"}],"version-history":[{"count":14,"href":"https:\/\/zozoe.nl\/index.php?rest_route=\/wp\/v2\/pages\/204\/revisions"}],"predecessor-version":[{"id":344,"href":"https:\/\/zozoe.nl\/index.php?rest_route=\/wp\/v2\/pages\/204\/revisions\/344"}],"up":[{"embeddable":true,"href":"https:\/\/zozoe.nl\/index.php?rest_route=\/wp\/v2\/pages\/2"}],"wp:attachment":[{"href":"https:\/\/zozoe.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}